Let’s talk about your next high‑stakes gathering.
Reach out to see whether In Focus is the right fit.
About Robyn
For more than 35 years, Robyn Wetzel has worked with leaders at large, complex organizations to design high‑stakes meetings, immersions, and innovation sessions that people remember—and act on.
Her work focuses on helping senior teams use their most important gatherings to shift culture, deepen connection, and move the business forward.
Contact us
Every engagement starts with a brief call about your business and the gathering you’re planning. In Focus will listen to what’s happening, what needs to be different on the other side, and where experience design might help.
You’ll get a thoughtful, honest recommendation—not a hard sell.
Questions leaders often ask.
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It’s usually best to reach out once you know an important gathering needs to happen and why it matters, but before the agenda is locked—especially if you’re navigating a big shift or sitting on research that needs to land in a more human way.
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In Focus focuses on high‑stakes leadership meetings, team offsites, sales kickoffs, customer and consumer immersions, and innovation workshops—moments where you need more than just “another event.”
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The first conversation is a short, working discussion about your business and the gathering on your mind—what’s happening, what’s at stake, and what needs to be different afterward. You’ll leave with a clear sense of whether experience design support would be useful.
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No. It’s often more helpful to talk when the purpose and stakes are clear, but the format and agenda are still flexible enough to be shaped.
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Yes. In Focus typically works alongside your internal teams and external vendors.
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In Focus primarily works with larger enterprises and scale‑ups (roughly 500–50,000+ employees) across CPG, retail, logistics, food and beverage, financial services, and later‑stage tech and digital businesses.